VOGUE US, OCT 1995
Oh 2015, a simpler time dominated by hair hearts and supporting Caitlyn Jenner. A time just before Alessandro Michele’s vision for Gucci put ‘GG’s on the arm and waistline of every It girl. Had you been in the market for a vintage Gucci bag or belt, you would have found a bounty of Gucci at fire sale prices, belts for $50, bags for $200. You could be smugging your way through every brunch right now, ‘oh its vintage, yeah I got it before Gucci was cool again’.
But I had to wonder – what will the next It Logo be? (100% on purpose SATC reference #everyoutfitonsatc #fendibaguette)
The rumbling of another trend has been rolling around inside of me ever since I saw a Fendi Monogram (Fendi Zucca is the official name) string bikini (deadstock!) at an LA vintage dealers earlier this spring. Then, in February, Gaga was seen exiting a yacht sized black car in head-to-toe, mono-logo Fendi. Various models have been seen carrying vintage Fendi monogram bags and Chiara Ferragni has been wearing her Fendi monogram jacket all over the place. So, will Fendi be the next Gucci?
The Fendi Baguette Bag basically invented the idea of ‘It Bag’ in 1997. Nothing says late-90s-P. Diddy-yatching-with-Moet than a suit full of brown and tan ‘F’s. Am I the only one who wants to throw on my Fendi swimsuit, matching poplin button-down and some Fendi slides, dusting my shoulders off as I stroll to the cabana while pretending I’m in the ‘Ladies Night’ video?
Tell us what you think – Fendi monogram, worth the hunt?
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BUY IT ONLINE: Click on vintage Fendi images in slider to link to online seller. All items still available as this goes to post. Act. fast.
Online Search Terms: ‘fendi’, ‘fendi monogram’, ‘fendi zucca’
Top Sites for Fendi: Etsy, The Real Real, Vestiaire Collective, Ebay Italy
THE PURVEYOR OF CHOICE: Gabriel Held, self proclaimed ‘Trashonista’ and lover of all things late 90’s, he is a celebrity stylist and owner of a by appointment vintage shop in Manhattan. He also just found a full monogram Fendi tracksuit for SZA so I’m sure he can find you something fantastic. Check out his Instagram for even more inspiration.
Happy Hunting, xo New It. Team